Fiat

(Anti-)fascist propaganda props

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May Day, Leningrad 1931. A constructivist set design depicting the global forces of reaction — a capitalist with a Howitzer coming out of his hat, an Orthodox priest mounted on top, a policeman straddling a swastika — serves as the centerpiece for a parade outside the Winter Palace in Leningrad. One can see from the pictures in the gallery below that these sets were mobile, adaptable, and collapsible, with different fitted parts allowing for various juxtapositions and transformations.

The group responsible for this monstrous mise-en-scène was IZORAM (the Young Workers’ Visual Arts [Изобразительное искусство рабочей молодежи]), a Leningrad collective that combined theatrical constructivism with strong Proletkult overtones. It was led by the rather brilliant Moisei Solomonovich Brodskii, who’d begun his career as a popularizer of cubism in Russia. Didn’t last long, though; founded in 1928, IZORAM would dissolve by the end of 1931. Presumably, this coincided with the forced unionization of the different independent art organizations throughout the USSR, a measure that allowed the Stalinist regime to impose its prescribed brand of “socialist realism” on practitioners.

Credit must go to Architecture of Doom and Semiotic Apocalypse for bringing this to my attention. Naturally, the image was discovered in the course of trawling through Russian Livejournal websites.

The stage being set up before the parade, May 1 1931
Above, the stage in motion during daylight hours, below the parade continues by night

If the swastika was “mobilized” toward antifascist ends for Soviet parades (though this should not be mistaken for détournement avant la lettre), then it could quite easily be “mobilized” toward fascist ends as well. Principally by the fascists themselves. Seems the Nazis took to the idea of using the swastika as a gigantic mobile prop, as can be seen from a photograph taken in Hamburg during a speech in 1933. Behold:

Bizarre example of Nazi mobile architecture, a kind of "walking swastika" in Hamburg, 1933a

Bizarre example of Nazi mobile architecture, a
kind of “walking swastika” in Hamburg, 1933

The swastika could be positively “mobilized” by yet another means — namely, as mass ornament. Continue reading →

A rooftop racetrack: The Fiat Lingotto factory in Turin, Italy (1923)

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1925. Veduta panoramica dello stabilimento Lingotto dalla collina torinese1926. Stabilimento Fiat Lingotto. Rampa elicoidale

Fiat, the phantom of order (1964)

Reyner Banham
Arts in Society
April 18, 1985

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Last year’s grand international consultation (don’t ever call it a competition) on the future and re-use of the old Fiat car factory at Lingotto in the inner suburbs of Turin, was demonstrably a gilt-edged occasion, since the exhibition of the proposals, mounted in the abandoned building itself, the sumptuous accompanying literature and all the associated manifestations clearly cost a pretty lira or two, and the architects consulted included our own James Stirling and Sir Denys Lasdun, as well as other heavy-duty talents from both sides of the Atlantic.

Like the equally grand consultations to find an architect for the second Getty Museum in Los Angeles, it may prove to be one of the major architectural events — or possibly non-events — of the past year or so. But why all the bother? Locally, the issue seems to be simply that Fiat is Turin, and Turin is Fiat. The company embodies and symbolizes the industrial power of the city, and the factory commemorates all that labour history and union politics that have marked the long years of the love-hate relationship between Fiat and its workforce. Indeed, one reading of local history would insist that the plant was built in its very straightforward concrete-and-glass form in “deliberate and concrete response to the factory occupations, the demand for syndicalist control, the workers’ councils.”

More than that, however, the Lingotto plant is just the biggest thing in town. A single building four storeys high and half a kilometer long, with a press shop and other ancillaries at either end that bring it up to almost the full kilometer, it outbulks even the most grandiose of Turin’s baroque monuments. Its disappearance would not only re­move a big piece of local history, a memorial, a symbol; it would also leave a huge hole in the skyline along the via Nizza.

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It would also remove a building whose unique position in the history of modem architecture cannot be equalled anywhere in the world. Hence the international interest of which Fiat is so acutely aware. Yet it was the work of no great or famous architect, and the name of Its designer — Giacomo Matte Trucco — seems to attach to no other building that is known at all. Nevertheless, its status has been that of a masterpiece ever since it began to be known in 1920-21. It got into all the forward-striving books by people like Le Corbusier immediately, and into English language texts by the likes of Lewis Mumford within a decade. For this rapid acceptance there are two reasons, I think: one is that it fulfilled a modernist myth; the other is that it had a terrific gimmick. Continue reading →