The flight of the “Norge” to the North pole, the Zeiss planetarium at Jena and Flettner’s rotor ship represent the latest stages to be reported in the mechanization of our planet. Being the outcome of extreme precision of thought, they all provide striking evidence of the way in which science continues to permeate our environment. Thus in the diagram to the present age we find everywhere amidst sinuous lines of its social and economic fields of force straight lines which are mechanical and scientific in origin. They are cogent evidence of the victory of man the thinker over amorphous nature. This new knowledge undermines and transforms existing values. It gives our new world its shape.
Motor cars dash along our streets. On a traffic island in the Champs Elysées from 6 to 8 p.m. there rages round one metropolitan dynamism at its most strident. “Ford” and “Rolls Royce” have burst open the core of the town, obliterating distance and effacing the boundaries between town and country. Aircraft slip through the air: “Fokker” and “Farman” widen our range of movement and the distance between us and the earth; they disregard national frontiers and bring nation closer to nation. Illuminated signs twinkle, loud-speakers screech, posters advertise, display windows shine forth. The simultaneity of events enormously extends our concept of “space and time,” it enriches our life. We live faster and therefore longer. We have a keener sense of speed than ever before, and speed records are a direct gain for all. Gliding, parachute descents and music hall acrobatics refine our desire for balance. The precise division into hours of the time we spend working in office and factory and the split-minute timing of railway timetables make us live more consciously. With swimming pools, sanatoria, and public lavatories, hygiene appears on the local scene and its water closets, faience washbowls and baths usher in the new line of sanitary fittings in earthenware. Fordson tractors and v. Meyenburg cultivators have resulted in a shift of emphasis in land development and sped up the tilling of the earth and intensive cultivation of crops. Borrough’s calculating machine sets free our brain, the Dictaphone our hand, Ford’s motor our place-bound senses and Handley Page our earthbound spirits. Radio, marconigram, and phototelegraphy liberate us from our national seclusion and make us part of a world community. The gramophone, microphone, orchestrion, and pianola accustom our ears to the sound of impersonal-mechanized rhythms: “His Master’s Voice,” “Vox,” and “Brunswick” see to the musical needs of millions. Psychoanalysis has burst open the all too narrow dwelling of the soul and graphology has laid bare the character of the individual. “Mazdaism,” “Coué” and “Die Schönheit” are signs of the desire for reform breaking out everywhere. National costume is giving way to fashion and the external masculinization of woman shows that inwardly the two sexes have equal rights. Biology, psychoanalysis, relativity, and entomology are common intellectual property: France, Einstein, Freud, and Fabre are the saints of this latterday. Our homes are more mobile than ever. Large blocks of flats, sleeping cars, house yachts, and transatlantic liners undermine the local concept of the “homeland.” The fatherland goes into a decline. We learn Esperanto. We become cosmopolitan.
The steadily increasing perfection attained in printing, photographic, and cinematographic processes enables the real world to be reproduced with an ever greater degree of accuracy. The picture the landscape presents to the eye today is more diversified than ever before; hangars and power houses are the cathedrals of the spirit of the age. This picture has the power to influence through the specific shapes, colors, and lights of its modern elements: the wireless aerials, the dams, the lattice girders: through the parabola of the airship, the triangle of the traffic signs, the circle of the railway signal, the rectangle of the billboard; through the linear element of transmission lines: telephone wires, overhead tram wires, high-tension cables; through radio towers, concrete posts, flashing lights, and filling stations. Our children do not deign to look at a snorting steam locomotive but entrust themselves with cool confidence to the miracle of electric traction. G. Palucca’s dances, von Laban’s movement choirs, and D. Mesendieck’s functional gymnastics are driving out the aesthetic eroticism of the nude painting. The stadium has carried the day against the art museum, and physical reality has taken the place of beautiful illusion. Sport merges the individual into the mass. Sport is becoming the university of collective feeling. Suzanne Lenglen’s cancellation of a match disappoints hundreds of thousands, Breitensträter’s defeat sends a shiver through hundreds of thousands. Hundreds of thousands follow Nurmi’s race over 10,000 meters on the running track. The standardization of our requirements is shown by: the bowler hat, bobbed hair, the tango, jazz, the Co-op product, the DIN standard size, and Liebig’s meat extract. The standardization of mental fare is illustrated by the crowds going to see Harold Lloyd, Douglas Fairbanks, and Jackie Coogan. Grock and the three Fratellini weld the masses — irrespective of class and racial differences — into a community with a common fate. Trade union, co-operative, Lt., Inc., cartel, trust, and the League of Nations are the forms in which today’s social conglomerations find expression, and the radio and the rotary press are their media of communication. Co-operation rules the world. The community rules the individual.
Each age demands its own form. It is our mission to give our new world a new shape with the means of today. But our knowledge of the past is a burden that weighs upon us, and inherent in our advanced education are impediments tragically barring our new paths. The unqualified affirmation of the present age presupposes the ruthless denial of the past. The ancient institutions of the old — the classical grammar schools and the academies — are growing obsolete. The municipal theaters and the museums are deserted. The jittery helplessness of the applied arts is proverbial. In their place, unburdened by classical airs and graces, by an artistic confusion of ideas or the trimmings of applied art, the witnesses of a new era are arising: industrial fairs, grain silos, music halls, airports, office chairs, standard goods. All these things are the product of a formula: function multiplied by economics. They are not works of art. Art is composition, purpose is function. The composition of a dock seems to us a nonsensical idea, but the composition of a town plan, a block of flats…?? Building is a technical not an aesthetic process, artistic composition does not rhyme with the function of a house matched to its purpose. Ideally and in its elementary design our house is a living machine. Retention of heat, insolation, natural and artificial lighting, hygiene, weather protection, car maintenance, cooking, radio, maximum possible relief for the housewife, sexual and family life, etc. are the determining lines of force. The house is their component. (Snugness and prestige are not leitmotifs of the dwelling house: the first resides in the human heart and not in the Persian carpet, the second in the attitude of the house-owner and not on the wall of a room!) Today we have new building materials at our disposal for building a house: aluminium and duralumin in plates, rods, and bars, Euboölith, Ruberoid, Forfoleum, Eternit, rolled glass, Triplex sheets, reinforced concrete, glass bricks, faience, steel frames, concrete frame slabs and pillars, Trolith, Galalith, Cellon, Goudron, Ripoliin, indanthrene paints, etc. We organize these building elements into a constructive unity in accordance with the purpose of the building and economic principles. Architecture has ceased to be an agency continuing the growth of tradition or an embodiment of emotion. Individual form, building mass, natural color of material, and surface texture come into being automatically and this functional conception of building in all its aspects leads to pure construction [Konstruktion]. Pure construction is the characteristic feature of the new world of forms. Constructive form is not peculiar to any country; it is cosmopolitan and the expression of an international philosophy of building. Internationalism is the prerogative of our time.
Today every phase of our culture of expression is predominantly constructive. Human inertia being what it is, it is not surprising that such an approach is to be found most clearly at first where the Greeks and Louis XIV have never set foot: in advertising, in typographical mechanical composition, in the cinema, in photographic processes. The modern poster presents lettering and product or trademark conspicuously arranged. It is not a poster work of art but a piece of visual sensationalism. In the display window of today psychological capital is made of the tensions between modern materials with the aid of lighting. It is display window organization rather than window dressing. It appeals to the finely distinguishing sense of materials found in modern man and covers the gamut of its expressive power: fortissimo = tennis shoes to Havana cigarettes to scouring soap to nut chocolate! Mezzo-forte = glass (as a bottle) to wood (as a packing case) to pasteboard (as packing) to tin (as a can)! Pianissimo = silk pajamas to cambric shirts to Valenciennes lace to “L’Origan de Coty”! Continue reading